Case study · Month 6

    Wolverine
    Assemblies

    Eight indexed pages and no blog. Six months of daily publishing later, Google is showing this site half a million times.

    Assembly & warehousing150 articles28 Jan – 27 Jul

    Before RankMyWebsite

    After 6 months

    Impressions
    ≈0502,000
    half a million
    Clicks from search
    131,220
    94× more
    Articles published
    0150
    daily cadence
    Average position
    —15
    nothing ranked before
    00

    Every impression, plotted

    Every dot is 500 times Google showed this site to someone. The bright ones converted. At an average position of 15, most of this field is sitting on page two — which is the point.

    Field of 1,004 dots. Each dot represents 500 impressions, for 502,000 impressions in total. 3 highlighted dots represent the 1,220 clicks captured, at an average position of 15.

    impressions served
    502,000
    clicks captured
    1,220
    01

    The starting point

    Eight pages, no blog, thirteen clicks.

    Before we started, wolverine-llc.com had 8 indexed pages and no blog at all — a services site and nothing behind it.

    Organic search brought in 13 clicks. Not 13 a day, or 13 a week: 13 in total. There was no content to rank, so there was nothing for Google to show.

    02

    What we ran

    Keywords from their own positioning, published daily.

    We generated a keyword set from the company's own positioning — what it actually assembles, warehouses and ships, and the terms buyers use for it. The engine then wrote long-form articles against those keywords and published them straight to the site with on-page SEO applied: titles, meta descriptions, headings, internal links and schema.

    150
    articles published
    Daily
    cadence
    6 mo
    28 Jan – 27 Jul
    03

    The numbers

    Six months of Search Console.

    Wolverine Assemblies Google Search Console metrics over six months
    Metric6 months
    Impressions502,000
    Clicks1,220
    CTR0.24%
    Average position15
    Clicks per day (avg)6.7

    CTR is 0.24% because the average ranking position is 15 — page two. Impressions arrive before clicks do; clicks arrive as positions improve.

    04

    Half against half

    Months 4–6 against months 1–3.

    Search Console date comparison, first half of the run against the second.

    Impressions

    Months 1–3
    141,000
    Months 4–6
    329,000

    2.3× the first half

    Clicks

    Months 1–3
    501
    Months 4–6
    666

    1.3× the first half

    Impressions grew faster than clicks — visibility lands first, and the clicks follow the positions.

    05

    The rank ladder

    One dotted line left to cross.

    Half a million impressions are already being served from position 15. The work from here is moving queries across that dotted line.

    Source: Google Search Console, wolverine-llc.com, 28 January – 27 July.

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